We are on a mission to re-invent the debt repayment experience, empowering borrowers to get debt-free, faster.
The credit sector has been through a phase of major innovation over recent years. Emerging trends across Open Banking, buy-now-pay-later and digital lending have made it easier than ever for consumers to access credit.
But the repayment experience has been neglected. This is leading to excessive numbers of people struggling to stay on top of their debt repayments, unable to access support and, ultimately, falling further and further into debt.
1 in 10
Gen Z-ers have more than £10,000 unsecured debt
25%
British adults have missed repayments in the past year
∼1,000
debt issues managed by Citizens Advice Bureau every day
>£4,000
Outstanding unsecured debt per adult in the UK
SOURCES: Credit Connect, FCA Financial Lives Survey, The Money Charity
We want this to change. We want to remove the debt taboo, and help customers build healthy financial habits in order to ultimately achieve financial freedom.
That’s why we’re building haboo, and flexible repayments are just the beginning.
Meet Our Team
With backgrounds in financial services and innovation, coupled with personal experiences of the lending market, we came together with a shared mission to revolutionise the debt management sector and offer consumers a game-changing platform to help them manage their debt.


Looking for a way to empower your customers and drive better outcomes? Let’s talk.
Our mission is to help borrowers get debt free, driving huge benefits for lenders along the way. To find out more about how we can help you reduce your loan book risk and improve arrears rates, while delivering good customer outcomes, book a demo with us today.
